Clear

Pakistan Idol: Nothing to Hide – The Music Video

Featuring the nation’s leading musical talent, iconic pop-duo Strings and Zoe Viccajiand, some of the rising talent competing in the Pakistan Idol.

As a major sponsor for Pakistan Idol, the Clear brand connected its philosophy of ‘Nothing to Hide’ with the confidence of taking the spotlight. The story charts the mentorship process, all the while urging young talent to live life with confidence and heads held high… or as the chorus chants: “jeena hai sar utha ke”.

Credits:

Lead Agency: MullenLowe Rauf Client: Unilever Brand: Clear