Dalda is an ally that enables mothers to spread awareness about health, wellness, and happiness on meal tables across Pakistan. Hence, over the years, it has earned the badge of being synonymous with motherhood.
As a progressive brand, Dalda realises that the definition of Mamta in Pakistani society is changing, and the brand needs to be at the forefront of this change. Since Mamta can no longer be contained within old-age stereotypes, Dalda felt the need to broaden its point of view on motherhood.
By telling a story of an unsteady bond between an awkward stepmother and a resentful stepson that eventually evolves into a meaningful relationship of love, understanding and trust. Dalda steps out on a new brand journey to promote the narrative that motherhood has no fixed shape, size or form, and it transcends all.