The taboo surrounding menstruation has silenced and caused women to question their own integrity and purity, however, there is no correlation between the two. For many generations, myths have been passed down about women and their “time of the month”. Unfortunately, because of the lack of education and the weight of this taboo, it has caused confusion and shame among women.
The Sincere campaign breaks all the myths and stereotypes by breaking down uncomfortable barriers by normalizing the topic of menstruation. It’s bringing more awareness to a topic that should stay “hidden” and has led women to understand their bodies better, challenge the myths and to not let this normal process hold them back
