Khalid, a second-generation advertising veteran and the founder of MullenLowe Rauf, has spent almost half a century in the industry.

With a unique story that includes growing up within the industry, the agency, and the network as it has transitioned across the decades, he has seen first-hand the development and shaping of Pakistan’s creative communication grow from a madmen-like era to becoming an interactive conversation between brand and consumer.

Leading a Globally Networked agency that is also very much a Local Legacy business, his vision has led to the creation of many advertising industry firsts for Pakistan, including going digital and establishing a globally established approach to PR.

A font of knowledge on the industry, he is often called upon to participate in industry-driven forums. He has served as part of the Pakistan Advertising Association (PAA), serving as Vice Chairman for a term, and is currently a member of the Advertising Association of Pakistan (AAP).

A chocoholic passionate about swiss-watches and Formula-1, he guides a young team of industry professionals with the strategic precision of an F-1 pit-stop!