A veritable treasure trove of cricketing knowledge, Aamir dreamt of playing cricket for Pakistan, but his financial acumen and strategic savvy found their way into the advertising world, where they have resided for almost 30 years!

Amir’s leadership style across clients and the team is guided by his easy manner and the ability to see brands and their communication from a wholistic perspective.

His vision for creating effective and creative work, is rooted in the philosophy that strategy and clarity of communication objectives, are the hallmark of a successful campaign.

This vision has seen him lead a diverse portfolio of clients and brands across the decades, and navigate each in partnership with both clients and the youthful team of agency creatives.

His wisdom has been called upon as Juror for the Pakistan Effies; And he keeps his finger on the pulse of the industry, the agency and clients, as he uses his foodie-side to stay connected over lunch or a con-call where the hottest food trend is often a conversation starter.