MullenLowe Rauf was also ranked #2 in the Top 10 Agency Rankings for 2021 at Effie Pakistan!Winning work was for clients including Lucky Motor Corporation, Ontex Pakistan and EFU Life Assurance, as well as Unilever’s Surf Excel, Lifebuoy, and Sunlight brands.

MullenLowe Rauf received three awards for their work for Surf Excel including two Gold in Sustained Success – Products, and Seasonal Marketing for their ‘Ramadan Campaign ‘Neki Nah Rukegi’ (‘Doing Good Never Stops’).

MullenLowe Rauf also received one Gold in Topical Marketing – Current for their Pakistan Super League Cricket campaign ‘Asli Daaghon Kay Champion’ (‘The Real Stain Champion’).

MullenLowe Rauf received three awards for Lifebuoy, including one Gold in Topical Marketing – Crisis Response for their ‘Haathon Ki Hifazat. Pakistan Ki Hifazat’ (‘Protect your Hands. Protect Pakistan’) campaign.

Their ‘This is Not an Ad’ campaign for Lifebuoy took home two Bronze in Positive Change – Social Good and Personal Care.

MullenLowe Rauf’s ‘Sunlight Itna Ziada’ (‘So Much Sunlight’) spot for Unilever’s Sunlight received one Bronze in Household Supplies and Services.

MullenLowe Rauf also picked up one Silver in Branded Content for their ‘Humrahi Digital Web-Series’ campaign for EFU Life Assurance.

The ‘Kia Sportage Launch’ campaign for Lucky Motor Corporation received Bronze in the ‘David vs. Goliath’ category.

Last but not least, MullenLowe Rauf’s ‘Menstrual Hygiene Day – Busting Period Myths’ campaign for Ontex Pakistan’s Sincere brand received Bronze in Seasonal Marketing.